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Privacy Policy

Last Updated: February 13, 2026

At Supersource ("we," "us," or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

Personal Information You Provide

When you join our waitlist or interact with our website, we may collect the following personal information:

  • Contact Information: First name, email address
  • Location Information: Country of residence
  • Preference Information: Nutrition challenges, current products used, transparency importance rating, purchase intent, price range preferences, referral source
  • Communication Preferences: Marketing and communication preferences

Information Automatically Collected

When you visit our website, we may automatically collect certain information about your device and browsing activity:

  • Device Information: IP address, browser type, operating system, device type
  • Usage Information: Pages visited, time spent on pages, links clicked, referring website
  • Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your experience (see Cookies section below)

2. How We Use Your Information

We use the information we collect for the following purposes:

To Provide Our Services

  • Process your waitlist registration
  • Send you updates about product launches and availability
  • Communicate with you about your requests or inquiries
  • Provide customer support

To Improve Our Services

  • Analyze user behavior and preferences to improve our website
  • Conduct market research and product development
  • Understand customer needs and preferences
  • Optimize pricing and product offerings

Marketing and Communications

  • Send you promotional emails about new products, special offers, and other information (you can opt-out at any time)
  • Personalize your experience based on your preferences
  • Segment our audience for targeted marketing

Legal and Security

  • Comply with legal obligations
  • Protect against fraud and security threats
  • Enforce our terms and policies

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We may share your information with third-party service providers who help us operate our business, including:

  • Email Service Providers: To send marketing emails and updates (e.g., Mailchimp, ConvertKit)
  • Analytics Providers: To analyze website traffic and user behavior (e.g., Google Analytics)
  • Payment Processors: To process transactions (when we launch sales)
  • Cloud Hosting Providers: To store data securely

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

Legal Requirements

We may disclose your information if required by law, court order, or governmental authority, or to protect our rights, property, or safety.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device.

Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality (e.g., remembering form inputs)
  • Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
  • Marketing Cookies: Track your activity across websites for advertising purposes (e.g., Facebook Pixel)

Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device
  • Delete all or specific cookies
  • Block third-party cookies
  • Block all cookies (note: this may affect website functionality)

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access and Correction

You have the right to access and update your personal information. Contact us at privacy@supersource.com to request access or corrections.

Deletion

You can request that we delete your personal information by emailing privacy@supersource.com. We will comply unless we have a legal reason to retain it.

Opt-Out of Marketing

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting us.

Data Portability

You have the right to request a copy of your personal information in a structured, machine-readable format.

Objection to Processing

You can object to our processing of your personal information for marketing purposes.

GDPR Rights (EU Residents)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including:

  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority
  • Right to restrict processing

CCPA Rights (California Residents)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what personal information we collect
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell your information)
  • Right to non-discrimination for exercising your rights

6. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

  • Encryption of data in transit (HTTPS/SSL)
  • Secure data storage with reputable cloud providers
  • Access controls and authentication
  • Regular security assessments

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

  • Waitlist Information: Retained until product launch and for up to 2 years afterward for marketing purposes
  • Customer Information: Retained for the duration of your relationship with us and for up to 7 years afterward for legal and accounting purposes
  • Marketing Data: Retained until you opt-out or request deletion

8. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete it.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our website, you consent to the transfer of your information to the United States and other countries where we or our service providers operate.

For EU residents, we ensure adequate protection through:

  • Standard Contractual Clauses approved by the European Commission
  • Service providers certified under the EU-U.S. Data Privacy Framework (if applicable)

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a new "Last Updated" date. Significant changes will be communicated via email or a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Supersource
Email: privacy@supersource.com
General Inquiries: hello@supersource.com

For GDPR-related requests (EU residents), please include "GDPR Request" in your subject line.

For CCPA-related requests (California residents), please include "CCPA Request" in your subject line.


This Privacy Policy is effective as of February 13, 2026. By using our website, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.

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